Marka ResearchMARKET SURVEYS FOR THE PHARMACEUTICAL, AUTOMOTIVE, FINANCIAL/INSURANCE, AND FOOD INDUSTRIES

Market SurveysFOR THE PHARMACEUTICAL SECTOR

Marka Research works with experienced interviewers to perform studies and analyses on behalf of companies that specialise in the pharmaceutical field. We conduct market researches that help them comprehensively and effectively analyse their businesses performances.

Pharmaceutical Industry Expertise:

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Brand Awareness
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Brand Image
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Message Recall
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Medical Class Segmentation
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Advertising tracking (target population)
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Pharmacy segmentation
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Hospital Mapping and Census
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Over-the-counter (OTC) drug surveys
$
KOL Mapping
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Customer Reputation Surveys
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Tracking on specific pathologies
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Recruitment for qualitative surveys
$
Recruitment at events/congresses

Marka Research:PROFESSIONAL MARKET ANALYSES

Market SurveysFOR THE FINANCIAL/INSURANCE SECTOR

Reliability and professionalism are some of the most important elements for financial and insurance companies that want to build solid relationships with their clients; therefore, good dialogue between the parts is the key to offering services that can satisfy clients’ expectations. Marka Research conducts market analyses that help firms understand their customers’ satisfaction degree and needs. We also assist companies in investigating the effectiveness of services and evaluating the performance of different activities.

Expertise in the financial/insurance industry:
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Customer Satisfaction
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Brand Awareness
$
Benchmark
$
Mystery Shopping
$
Customer Care
$
Recruitment Actions
$
Management of Toll-Free Numbers

Market SurveysFOR THE FOOD SECTOR

When consumers buy food items, the brand and its image play a fundamental role in their selection process. Therefore, being aware of customers’ opinions and market vision is crucial in understanding their behaviours

Marka Research works with highly trained employees to carry out market surveys specifically designed to identify the efficiency and positioning of a brand, competitors’ activity, and the effectiveness of the services offered by a company through comparative surveys on the advertising of competing products or brands.

Expertise in the food sector:
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Brand Awareness
$
Brand Equity
$
Brand Image
$
Price Sensitivity
$
Benchmark
$
Mystery Shopping
$
Advertising Tracking

Market SurveysFOR THE AUTOMOTIVE SECTOR

Companies that work in the automotive industry must consider buyer needs, perceptions, and desires when planning which promotions and services give to their customers.

At Marka Research, we offer data collection services that help firms understand the determining factors for the reference market and thus help them to make their business even more profitable.

Automotive expertise:
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Brand Awareness
$
Brand Image
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Brand Loyalty
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Brand Positioning
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Benchmark
$
Mystery Calling
$
Mystery Shopping
$
Mystery Repairing
$
Price Sensitivity
$
Customer Care
$
Promotional Actions
$
Management of Toll-Free Numbers