Marka Research:CAWI SURVEYS
CAWI SurveysWHAT THEY ARE AND HOW THEY WORK
Marka Research specialises in CAWI surveys.
In CAWI (Computer Aided Web Interviewing) surveys, the data collection process occurs autonomously: the respondent receives a link via e-mail to access an online questionnaire that they must fill out.
This type of survey makes it possible to quickly reach an extensive sample, guaranteeing comprehensive geographical coverage with reduced costs.
CAWI surveys are the least intrusive of all interviewing methods: respondents can complete and submit the questionnaire at any time, without any kind of constraint or pressure.
Online questionnaires are a convenient and powerful research technique because they stimulate the respondent’s imagination through multimedia content, making the compilation more pleasant and enticing the respondent to provide more relevant answers.
Videos, images, and audio can make up, albeit partially, for the lack of interaction with an interviewer.
An entirely digitised approach also allows for centralised management of the sample, making it possible to observe response frequencies and survey progress at any time.