{"id":354315,"date":"2021-12-15T20:12:52","date_gmt":"2021-12-15T20:12:52","guid":{"rendered":"https:\/\/www.markaresearch.it\/?page_id=354315"},"modified":"2021-12-21T08:16:37","modified_gmt":"2021-12-21T08:16:37","slug":"capi-surveys","status":"publish","type":"page","link":"https:\/\/www.markaresearch.it\/en\/capi-surveys\/","title":{"rendered":"CAPI SURVEYS"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.11.2″ _module_preset=”default” background_image=”https:\/\/markaresearch.it\/wp-content\/uploads\/2021\/11\/Image00025.jpg” background_enable_video_mp4=”off” custom_padding=”69px||103px||false|false” custom_css_after=”content: %22%22;|| display: block;|| position: absolute;|| top: 0;|| left: 0;|| width: 100%;|| height: 100%;|| background: rgba(7,20,37,0.8);|| opacity: 0.6;” global_colors_info=”{}”][et_pb_row _builder_version=”4.11.2″ _module_preset=”default” width=”75%” max_width=”1475px” custom_padding=”59px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.11.2″ _module_preset=”default” global_colors_info=”{}”][dnxte_multi_heading text_one=”Marka Research:” text_two=”CAPI SURVEYS” display_type_select=”on” text_one_margin=”||||true|true” text_one_padding=”10px|10px|10px|10px|true|false” bg_one_background_show_hide=”on” bg_one_bg_color=”#FFFFFF” text_two_reveal_effect=”on” text_two_reveal_color_before=”#119DBC” _builder_version=”4.14.3″ _module_preset=”default” text_one_font=”Poppins||||||||” text_one_text_align=”center” text_one_text_color=”#119DBC” text_one_font_size=”51px” text_two_font=”Poppins||||||||” text_two_text_align=”center” text_two_text_color=”#FFFFFF” text_two_font_size=”50px” text_two_line_height=”60px” text_three_font=”Poppins|300||on|||||” text_three_text_align=”center” text_three_text_color=”#FFFFFF” text_three_font_size=”22px” animation_style=”slide” animation_direction=”left” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/dnxte_multi_heading][et_pb_text _builder_version=”4.14.3″ _module_preset=”default” text_font=”Montserrat|||on|||||” text_text_color=”#FFFFFF” text_font_size=”20px” text_orientation=”center” hover_enabled=”0″ global_colors_info=”{}” custom_margin=”-28px|||||” locked=”off” sticky_enabled=”0″]GET IN TOUCH WITH US TO FIND OUT THE MARKET RESEARCH THAT BEST SUITS YOUR NEEDS[\/et_pb_text][dnxte_dual_button button_text_one=”About us” button_link_one=”https:\/\/www.markaresearch.it\/en\/about-us” button_text_two=”Fields of expertise” button_link_two=”https:\/\/www.markaresearch.it\/en\/fields-of-expertise” dnxt_dual_button_alignment=”center” btn_one_icon_color=”#FFFFFF” btn_two_icon_color=”#FFFFFF” btn_one_show_hide=”on” button_bg_one=”#119DBC” btn_two_color_show_hide=”on” button_bg_two=”#119DBC” button_one_margin=”|20px|||false|false” dnxt_dual_one_hover_2d=”dnxt-hover-grow” dnxt_dual_two_hover_2d=”dnxt-hover-grow” _builder_version=”4.14.2″ _module_preset=”default” btn_one_fonts_font=”Poppins||||||||” btn_one_fonts_text_color=”#FFFFFF” btn_one_fonts_font_size=”16px” btn_two_fonts_font=”Poppins||||||||” btn_two_fonts_text_color=”#FFFFFF” btn_two_fonts_font_size=”16px” border_radii_one_border=”on|0px|0px|0px|0px” border_width_all_one_border=”0px” border_color_all_one_border=”RGBA(0,0,0,0)” border_radii_two_border=”on|0px|0px|0px|0px” border_width_all_two_border=”0px” global_colors_info=”{}”][\/dnxte_dual_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.11.2″ _module_preset=”default” background_enable_color=”off” background_enable_image=”off” background_size=”initial” background_position=”bottom_right” custom_padding=”29px||17px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.11.2″ _module_preset=”default” custom_padding=”0px||1px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.11.2″ _module_preset=”default” global_colors_info=”{}”][dnxte_multi_heading text_one=”CAPI Surveys” text_two=”WHAT THEY ARE AND HOW THEY WORK” display_type_select=”on” text_one_reveal_effect=”on” text_one_reveal_color_before=”#119DBC” _builder_version=”4.14.3″ _module_preset=”default” text_one_font=”Poppins|300|||||||” text_one_text_align=”center” text_one_text_color=”#119DBC” text_one_font_size=”21px” text_two_font=”Poppins|||on|||||” text_two_text_align=”center” text_two_font_size=”28px” animation_direction=”right” hover_enabled=”0″ global_colors_info=”{}” heading_tag=”h2″ sticky_enabled=”0″][\/dnxte_multi_heading][et_pb_divider color=”#119DBC” divider_weight=”4px” _builder_version=”4.11.2″ _module_preset=”default” width=”60px” module_alignment=”center” custom_margin=”-40px||||false|false” animation_style=”slide” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.13.1″ _module_preset=”default” max_width=”1632px” custom_padding=”||87px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.2″ _module_preset=”default” custom_css_main_element=”margin: auto” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.2″ _module_preset=”default” text_font=”Poppins|300|||||||” text_font_size=”15px” text_orientation=”justified” custom_margin=”-16px||||false|false” animation_style=”slide” animation_direction=”left” global_colors_info=”{}”]<\/p>\n

The CAPI (Computer Aided Personal Interview) survey is a particular type of <\/span>face-to-face interview<\/b>. Due to technological support, the CAPI surveys are often c<\/span>onsidered the modern evolution of the traditional interviewing method<\/b>.<\/span><\/p>\n

In this type of research, <\/span>a professional interviewer conducts the interviews with the help of a computer or other technological devices <\/b>that <\/span>immediately record the collected answers<\/b> into a database.<\/span><\/p>\n

The main strength of CAPI surveys is <\/span>personal interaction<\/b>, which is a crucial factor in market research.<\/span><\/p>\n

<\/span>Companies must not underestimate the power of a direct relationship between the interviewee and the interviewer<\/b> when evaluating which analysis request.\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.2″ _module_preset=”default” background_enable_image=”off” background_size=”initial” background_position=”top_right” custom_css_main_element=”margin: auto” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.2″ _module_preset=”default” text_font=”Poppins|300|||||||” text_font_size=”15px” text_orientation=”justified” custom_margin=”-16px||||false|false” custom_margin_tablet=”-16px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” animation_style=”slide” animation_direction=”left” global_colors_info=”{}”]<\/p>\n

For this reason, Marka Research selects only extremely professional interviewers<\/b> who can ensure high levels of transparency and accuracy<\/b> when conducting a survey.<\/span><\/p>\n

Since CAPI researches are <\/span>very complex surveys<\/b> and use more<\/span> extensive and structured questionnaires<\/b> than other types of research, the interviewers play a crucial role in the assistance and support they can provide to the respondent. For example, they can clear any doubts or uncertainties in real-time.<\/span><\/p>\n

By taking advantage of <\/span>open-ended questions<\/b> and leaving plenty of room for respondents’ arguments, CAPI surveys grant undoubtedly more extensive and accurate answers than in any other type of survey.\u00a0<\/span>Discussion and insight are the focal points of this survey technique.<\/b><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.11.2″ _module_preset=”default” background_color=”rgba(25,45,53,0.75)” background_image=”https:\/\/markaresearch.it\/wp-content\/uploads\/2021\/10\/Image00011.jpg” background_blend=”multiply” custom_padding=”61px||61px||true|” animation_style=”zoom” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.11.2″ _module_preset=”default” max_width=”1097px” custom_padding=”0px||1px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.11.2″ _module_preset=”default” global_colors_info=”{}”][dnxte_multi_heading text_one=”Marka Research:” text_two=”GREAT QUALITY AND PROFESSIONAL CAPI SURVEYS” display_type_select=”on” text_one_reveal_effect=”on” _builder_version=”4.14.3″ _module_preset=”default” text_one_font=”Poppins|300|||||||” text_one_text_align=”center” text_one_text_color=”#FFFFFF” text_one_font_size=”21px” text_two_font=”Poppins|||on|||||” text_two_text_align=”center” text_two_text_color=”#FFFFFF” text_two_font_size=”25px” text_three_font=”Poppins||||||||” text_three_text_align=”center” text_three_text_color=”#FFFFFF” text_three_font_size=”26px” custom_padding=”||22px|||” animation_direction=”right” hover_enabled=”0″ global_colors_info=”{}” heading_tag=”h4″ sticky_enabled=”0″][\/dnxte_multi_heading][dnxte_button button_text=”Contact us to learn more about CAPI Surveys” button_link=”https:\/\/www.markaresearch.it\/en\/about-us” dnxt_button_alignment=”center” btn_icon_color=”#FFFFFF” dnxt_hover_2d=”dnxt-hover-grow” _builder_version=”4.14.2″ _module_preset=”default” btn_fonts_font=”Poppins||||||||” btn_fonts_text_color=”#FFFFFF” btn_fonts_font_size=”16px” background_color=”#119DBC” border_radii_btn_border=”on|0px|0px|0px|0px” border_width_all_btn_border=”0px” global_colors_info=”{}”][\/dnxte_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ make_equal=”on” use_custom_gutter=”on” gutter_width=”4″ specialty=”on” bg_img_1=”https:\/\/markaresearch.it\/wp-content\/uploads\/2021\/10\/bg.jpg” background_size_1=”initial” background_position_1=”top_right” _builder_version=”4.11.2″ _module_preset=”default” inner_max_width=”1920px” custom_padding=”43px||5px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”4.11.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.11.2″ _module_preset=”default” global_colors_info=”{}”][dnxte_image_reveal dnext_img_reveal=”https:\/\/markaresearch.it\/wp-content\/uploads\/2021\/11\/Image00022.jpg” dnext_single_color=”#2d828f” _builder_version=”4.11.2″ _module_preset=”default” width=”94%” global_colors_info=”{}”][\/dnxte_image_reveal][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][dnxte_multi_heading text_one=”CAPI Surveys:” text_two=”PERSONAL INTERVIEWS AT HOME OR IN-STORE” display_type_select=”on” text_one_reveal_effect=”on” text_one_reveal_color_before=”#119DBC” _builder_version=”4.14.3″ _module_preset=”default” text_one_font=”Poppins|300|||||||” text_one_text_color=”#119DBC” text_one_font_size=”21px” text_two_font=”Poppins|||on|||||” text_two_font_size=”28px” custom_margin=”-16px||12px|||” animation_direction=”right” hover_enabled=”0″ global_colors_info=”{}” heading_tag=”h2″ sticky_enabled=”0″][\/dnxte_multi_heading][et_pb_divider color=”#119DBC” divider_weight=”4px” _builder_version=”4.14.2″ _module_preset=”default” width=”60px” custom_margin=”-61px||||false|false” custom_margin_tablet=”-61px||||false|false” custom_margin_phone=”-20px||||false|false” custom_margin_last_edited=”on|phone” animation_style=”slide” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.14.2″ _module_preset=”default” text_font=”Poppins|300|||||||” text_font_size=”15px” custom_margin=”-42px||||false|false” animation_style=”slide” animation_direction=”right” global_colors_info=”{}”]<\/p>\n

Marka Research conducts both in-store and at home CAPI surveys.<\/b> The method of choice depends on the reachability of the interviewee. Either solution does not compromise the quality of the interview. Our interviewers are adequately trained and prepared to conduct interviews outside of the central location while safeguarding the authenticity of the survey.<\/span><\/p>\n

CAPI surveys are conducted in public areas where the interviewer can directly intercept the respondents and interact with them to administer the questionnaire on the spot.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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Marka Research:<\/span><\/span>CAPI SURVEYS<\/span><\/span><\/h1><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>GET IN TOUCH WITH US TO FIND OUT THE MARKET RESEARCH THAT BEST SUITS YOUR NEEDS
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\r\n\t\t\t\t”About<\/i><\/a>”Fields<\/i><\/a>\r\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

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Marka Research \u00e8 un\u2019azienda specializzata in indagini CAPI.\u00a0<\/strong>L\u2019indagine CAPI (Computer Aided Personal Interview)<\/strong>, \u00e8 una tipologia particolare di intervista face to face<\/strong>. Grazie al supporto tecnologico, infatti, l\u2019indagine CAPI risulta essere l\u2019evoluzione moderna dell\u2019intervista tradizionale.<\/p>

In questa tipologia di indagine, i colloqui sono fisicamente condotti da un intervistatore<\/strong> esperto che, con l\u2019ausilio di Computer o altri dispositivi tecnologici, registrer\u00e0 in modo immediato nel database centrale le risposte ricevute.\u00a0Il vero punto di forza delle indagini CAPI \u00e8 l\u2019insostituibile interazione personale: il rapporto diretto che si crea tra intervistato e intervistatore risulta essere di fondamentale importanza, per questo motivo gli intervistatori Marka Research sono veri e propri esperti del settore, adeguatamente formati ed in grado di garantire trasparenza e precisione in ogni rilevazione.<\/p>

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Dato che si tratta di indagini molto complesse, con questionari pi\u00f9 estesi e strutturati<\/strong>, l\u2019intervistatore gioca dunque un ruolo cruciale anche per l\u2019assistenza e il supporto che egli pu\u00f2 fornire al rispondente. Qualsiasi dubbio o incertezza pu\u00f2 infatti essere chiarita in tempo reale.<\/p>

Sfruttando soprattutto domande aperte<\/strong> e lasciando molto spazio alle argomentazioni degli intervistati, le risposte<\/strong> nelle indagini CAPI saranno indubbiamente pi\u00f9 estese ed accurate<\/strong> rispetto a qualsiasi altra tipologia di indagine.<\/p>

Discussione ed approfondimento sono le parole chiave di questa tecnica di indagine.<\/p>

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.11.2\" _module_preset=\"default\" background_color=\"rgba(25,45,53,0.75)\" background_image=\"https:\/\/markaresearch.it\/wp-content\/uploads\/2021\/10\/Image00011.jpg\" background_blend=\"multiply\" custom_padding=\"61px||61px||true|\" animation_style=\"zoom\" global_colors_info=\"{}\"][et_pb_row use_custom_gutter=\"on\" gutter_width=\"1\" _builder_version=\"4.11.2\" _module_preset=\"default\" max_width=\"1097px\" custom_padding=\"0px||1px|||\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.11.2\" _module_preset=\"default\" global_colors_info=\"{}\"][dnxte_multi_heading text_one=\"Marka Research:\" text_two=\"Marka Research offre servizi di indagini CAPI \" text_three=\"professionali e di estrema qualit\u00e0.\" display_type_select=\"on\" text_one_reveal_effect=\"on\" _builder_version=\"4.11.2\" _module_preset=\"default\" text_one_font=\"Poppins|300|||||||\" text_one_text_align=\"center\" text_one_text_color=\"#FFFFFF\" text_one_font_size=\"21px\" text_two_font=\"Poppins|||on|||||\" text_two_text_align=\"center\" text_two_text_color=\"#FFFFFF\" text_two_font_size=\"25px\" text_three_font=\"Poppins||||||||\" text_three_text_align=\"center\" text_three_text_color=\"#FFFFFF\" text_three_font_size=\"26px\" custom_padding=\"||22px|||\" animation_direction=\"right\" global_colors_info=\"{}\"][\/dnxte_multi_heading][dnxte_button button_text=\"Contattaci per qualsiasi informazione\" dnxt_button_alignment=\"center\" btn_icon_color=\"#FFFFFF\" dnxt_hover_2d=\"dnxt-hover-grow\" _builder_version=\"4.14.2\" _module_preset=\"default\" btn_fonts_font=\"Poppins||||||||\" btn_fonts_text_color=\"#FFFFFF\" btn_fonts_font_size=\"16px\" background_color=\"#119DBC\" hover_enabled=\"0\" border_radii_btn_border=\"on|0px|0px|0px|0px\" border_width_all_btn_border=\"0px\" global_colors_info=\"{}\" button_link=\"https:\/\/www.markaresearch.it\/contatti\/\" sticky_enabled=\"0\"][\/dnxte_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" make_equal=\"on\" use_custom_gutter=\"on\" gutter_width=\"4\" specialty=\"on\" bg_img_1=\"https:\/\/markaresearch.it\/wp-content\/uploads\/2021\/10\/bg.jpg\" background_size_1=\"initial\" background_position_1=\"top_right\" _builder_version=\"4.11.2\" _module_preset=\"default\" inner_max_width=\"1920px\" custom_padding=\"43px||5px|||\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" specialty_columns=\"2\" _builder_version=\"3.25\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_row_inner _builder_version=\"4.11.2\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column_inner saved_specialty_column_type=\"1_2\" _builder_version=\"4.11.2\" _module_preset=\"default\" global_colors_info=\"{}\"][dnxte_image_reveal dnext_img_reveal=\"https:\/\/markaresearch.it\/wp-content\/uploads\/2021\/11\/Image00022.jpg\" dnext_single_color=\"#2d828f\" _builder_version=\"4.11.2\" _module_preset=\"default\" width=\"94%\" global_colors_info=\"{}\"][\/dnxte_image_reveal][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"3.25\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][dnxte_multi_heading text_one=\"Indagine CAPI:\" text_two=\"interviste personali domiciliari o in store\" display_type_select=\"on\" text_one_reveal_effect=\"on\" text_one_reveal_color_before=\"#119DBC\" _builder_version=\"4.11.2\" _module_preset=\"default\" text_one_font=\"Poppins|300|||||||\" text_one_text_color=\"#119DBC\" text_one_font_size=\"21px\" text_two_font=\"Poppins|||on|||||\" text_two_font_size=\"28px\" custom_margin=\"-16px||12px|||\" animation_direction=\"right\" global_colors_info=\"{}\"][\/dnxte_multi_heading][et_pb_divider color=\"#119DBC\" divider_weight=\"4px\" _builder_version=\"4.14.2\" _module_preset=\"default\" width=\"60px\" custom_margin=\"-61px||||false|false\" animation_style=\"slide\" hover_enabled=\"0\" global_colors_info=\"{}\" custom_margin_last_edited=\"on|phone\" custom_margin_phone=\"-20px||||false|false\" sticky_enabled=\"0\" custom_margin_tablet=\"-61px||||false|false\"][\/et_pb_divider][et_pb_text _builder_version=\"4.11.2\" _module_preset=\"default\" text_font=\"Poppins|300|||||||\" text_font_size=\"15px\" custom_margin=\"-42px||||false|false\" animation_style=\"slide\" animation_direction=\"right\" global_colors_info=\"{}\"]<\/p>

Marka Research svolge indagini CAPI sia domiciliari che in store.<\/strong><\/p>

In base alla raggiungibilit\u00e0 dell\u2019intervistato, l\u2019indagine personale pu\u00f2 essere svolta sia a domicilio che in store, senza compromettere in nessun modo la qualit\u00e0 dell\u2019intervista. I nostri intervistatori sono infatti adeguatamente formati e preparati per svolgere interviste fuori dalla central location salvaguardando comunque l\u2019autenticit\u00e0 dell\u2019indagine.<\/p>

L\u2019indagine CAPI \u00e8 solitamente usata in aree pubbliche in cui l\u2019intervistatore pu\u00f2 direttamente intercettare i rispondenti e interagire con loro per somministrare il questionario direttamente sul posto.<\/p>

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